Как теперь называется Бифри
Melon Fashion Group (MFG), a fashion company based in St. Petersburg, has recently announced the completion of its acquisition of the Sela retail chain. As of August 1st, MFG has taken over 278 Sela stores, including 143 of its own retail outlets, according to MFG CEO Mikhail Urzhumtsev.
- Who owns the Befree brand now
- Is it Bifri or Befree
- When was Befree founded
- Where is the largest Befree store in Moscow
- Tips for shopping at Befree
Who owns the Befree brand now
Swedish company Eastnine AB has signed an agreement to sell its approximately 36% stake in Melon Fashion Group (MFG), which manages the Zarina, befree, Love Republic, and Sela retail chains, for 15.6 billion rubles. The buyer of the assets is Gem Capital LLC, an investment company founded by Anatoly Paliy, a former Gazprom executive.
Is it Bifri or Befree
Befree is a Russian brand that specializes in men's and women's clothing, footwear, and accessories.
When was Befree founded
In 1993, the women's clothing brand Zarina was created. The first store of the same name opened that same year near the factory building in St. Petersburg. In 2002, the Pervomayskaya Zarya factory attracted foreign investors and registered the new brand Befree, which means "be free" in English.
Where is the largest Befree store in Moscow
The "anchors" in Moscow and St. Petersburg are equipped with large media panels, lounge areas, and art fitting rooms decorated by modern artists. On May 20, the Befree store opened in the Aviapark shopping center in Moscow. It is the largest store of the brand in Russia, with an area of 2,300 square meters.
Tips for shopping at Befree
- Check out their online store for exclusive deals and discounts.
- Sign up for their loyalty program to earn points and rewards.
- Take advantage of their free shipping and returns policy.
- Follow them on social media for fashion inspiration and updates on new collections.
- Don't be afraid to ask for help from their friendly and knowledgeable staff.
In conclusion, the acquisition of Sela by MFG and the sale of Eastnine AB's stake in MFG to Gem Capital LLC are significant developments in the Russian fashion industry. Befree, as one of MFG's retail chains, continues to be a popular brand among Russian consumers, with its largest store in Moscow offering a unique shopping experience. By following the tips provided, shoppers can make the most out of their Befree shopping experience.
